Design Thinking 2018
Embedding Design Thinking to Drive Competitive Advantage, Enhance Customer Centricity and Ensure Sustainable Growth
Design Thinking 2018 will pick up where we left off in 2017- determining ROI, building capability in teams, scaling design thinking and addressing uncertainty. However, it will also address the question of how to move from design thinking to design doing, to seek active, tangible opportunities to drive innovation in your organisation. It will highlight the importance of not applying design thinking in silos, but adopting it as a mindset organisation-wide.
Not just a tool in your toolkit, design thinking can also be seen as a movement to strive towards to ensure constant innovation and creativity in your organisation and drive competitive advantage and differentiation. Design Thinking 2018 stresses the importance of design not just for creative, but for all those seeking to drive a competitive advantage through developing innovative and delightful experiences for their customers and end-users.
Where do we go from here?
Design Thinking 2018 has been designed for organisations in all stages of their design thinking journey, from those who have pledged to apply design thinking methodologies to solve certain problems, to those who are inspiring a design movement across their organisation.
Full of hands-on learning, keynote presentations led by innovative design thinkers and doers from a wide range of industries, Design Thinking 2018 has been designed to facilitate discussions around the topics of;
- Inspiring and embedding a design thinking framework in your organisation
- Understanding how ‘next level’ design thinking helps to problem-solve
- Overcoming challenges of ambiguity, costs and resistance
- Harnessing design to develop innovative customer-centric solutions and user experiences
Innovation & Strategy: Business, Service and Experience Design
Product Strategy and Design
UX Architect- Microsoft Services
Principal User Experience Designer and Design Group Leader
Experience Design Manager
Strategic Design Principal
Design Lead- South Pacific
Who Will You Meet?
- Service Design
- Customer Focused Design
- Customer Experience Design
- User Experience
- Human-Centred Design
- Local / State / Federal Government
- Banking / Finance
- Transport and Roads
- Capital and Legal Organisations
An inside look at how BT Financial is using Design Thinking
Elizabeth Pek, Director, Experience Design at BT Financial shares the core elements BTFG has been using to develop/embed a design thinking framework & how they are recruiting, retaining & up-skilling talent to ensure successful outcomes for their customers.
Using Design Thinking to create customer centric organisations
In this video interview, Kimberley Reynolds, Former Senior Customer Experience Manager at Sydney Metro, explores how to apply design thinking to create a customer centric organisation and the lessons learned from her own experience using design thinking to date.