Design Thinking 2018

Embedding Design Thinking to Drive Competitive Advantage, Enhance Customer Centricity and Ensure Sustainable Growth

Design Thinking 2018 will pick up where we left off in 2017- determining ROI, building capability in teams, scaling design thinking and addressing uncertainty. However, it will also address the question of how to move from design thinking to design doing, to seek active, tangible opportunities to drive innovation in your organisation. It will highlight the importance of not applying design thinking in silos, but adopting it as a mindset organisation-wide.

Not just a tool in your toolkit, design thinking can also be seen as a movement to strive towards to ensure constant innovation and creativity in your organisation and drive competitive advantage and differentiation. Design Thinking 2018 stresses the importance of design not just for creative, but for all those seeking to drive a competitive advantage through developing innovative and delightful experiences for their customers and end-users.

Where do we go from here?

Design Thinking 2018 has been designed for organisations in all stages of their design thinking journey, from those who have pledged to apply design thinking methodologies to solve certain problems, to those who are inspiring a design movement across their organisation.

Full of hands-on learning, keynote presentations led by innovative design thinkers and doers from a wide range of industries, Design Thinking 2018 has been designed to facilitate discussions around the topics of;

  • Inspiring and embedding a design thinking framework in your organisation
  • Understanding how ‘next level’ design thinking helps to problem-solve
  • Overcoming challenges of ambiguity, costs and resistance
  • Harnessing design to develop innovative customer-centric solutions and user experiences

Download Agenda

Featured Speakers

View All Speakers

Who Will You Meet?


Directors, Heads of, Managers:
  • Design
  • Service Design
  • Customer Focused Design
  • Customer Experience Design
  • User Experience
  • Human-Centred Design
  • Co-Design
From the following industries:
  • Local / State / Federal Government
  • Banking / Finance
  • Education
  • Telecommunications
  • Retail
  • Transport and Roads
  • Capital and Legal Organisations

Media Partners