The resurgence of design thinking across all industries is attributed to the adoption by organisations like Nike, Intuit, Airbnb, and Uber which have put their users at the centre and forefront of their product and service strategies. The value of design thinking is clear in achieving business growth and innovation, yet many organisations are struggling to tailor the practice to fit into their business model and create unique customer value propositions.

Whether you are starting your design thinking journey, or looking at embedding design at scale across your organisation, this year’s 4th Annual Design Thinking Summit will focus on the latest trends, challenges and opportunities to answer;

  • How can organisations delve deeper into understanding customer needs to deliver better products and services?
  • How to drive a user-centric culture that will improve cross-functional collaboration and decentralise design capabilities across the organisation?
  • How to establish a successful change management plan to gain cultural buy in, grow stakeholder confidence and translate design into feasible and viable business strategies?

Download Agenda

Featured Speakers

(USA) Margaret Price

Principal Design Strategist
Microsoft

(USA) Pamela Bailey

Head of Design and User Experience
Facebook

(USA) Ryan Rumsey

Assistant Vice President Experience Strategy
USAA

Mary-Claire Monsalve

Product Design Manager
Australian Broadcasting Corporation

Gabrielle Dracopoulos

Head of Experience Transformation
Guide Dogs ACT/ NSW

Peter O’Malley

Digital Product Manager - Mobile and Web Banking
UBank

Isabella Wallington

Assistant Director of Innovation
NSW Department of Industry

Why You’ll Love Design Thinking 2019

Over 19+ speakers and 90% new speaker lineup to bring you a fresh perspective on the application of Design Thinking and its potential to drive change and growth in your organisation.

New and tailored experience in 2019with two streams dedicated to address the beginning and maturing stages of design thinking to enhance your key learnings, plus a mix of group and roundtable discussions to give the audience an interactive experience like never before!

We’ll answer the key question for designers, researchers and experience leads: How can you leverage design thinking in a way that best fits your organisation to translate design ideas into business strategy?

Our Interactive Workshops
offering hands-on and practical approaches to address your most pressing challenges in Design Thinking and cross-functional collaboration, building customer empathy, organisational change in Government, and developing leadership capabilities.

Featuring Key Case Studies

Minimising
Friction in
Cross-Functional
Collaboration

How Australia Post grew their design team to over 100 UX researchers, designers and content writers from scratch, and developed design capabilities to improve communication across their organisation.

Refining
Customer Value
Propositions

UBank’s achieving a 46% increase in customer engagementafter leveraging the power of reiteration to refine their customer value proposition.

Embedding
Design Thinking
to Scale Product
Delivery

Microsoft USA’s approach to applying Design Thinking fit for their organisation and how they radically transformed the creation and shipping of their products.

Managing
Organisational
Change to adopt
New Ways of
Working

How Tabcorp grew from the challenges faced as a large organisation struggling to adopt new ways of working and leveraged inside-out approaches to shift to customer-focussed culture.