26 - 27 June, 2018 | Swissotel, Sydney, NSW

Conference Day Two: Wednesday, 27th June 2018

8:30 am - 9:00 am COFFEE & REGISTRATION

9:00 am - 9:10 am Conference Opening – Remarks from the Conference Chairperson

Ann-Caryn Cleveland, Product Strategy and Design,Netflix

Ann-Caryn Cleveland

Product Strategy and Design

9:10 am - 9:50 am KEY NOTE SPEAKER: Embedding A Design-Driven Movement Across Your Organisation to Overcome Challenges and Innovate

Christine Mauro, Design Strategy Practice Lead- GTS North America,IBM
No longer exclusive to academia and start-ups, Design Thinking has gained popularity in the corporate world as a business tool for ensuring more human, customer-centric products, services and processes. In this session, hear from IBM, a global leader in applying Design Thinking principles to address client challenges. Learn how Christine and her team have harnessed IBM Design Thinking to understand how specific end users think and feel, uncover overlooked user challenges, and motivate teams to collaborate on innovative solutions.

In this session;
  • Understand the importance of developing empathy for the user
  • Gain insight into how IBM has used design to drive cultural change
  • Learn about how focusing on the right problem and the right user drives outcomes
  • See client success stories

Christine Mauro

Design Strategy Practice Lead- GTS North America

9:50 am - 10:30 am EMBEDDING DESIGN THINKING: How to Embed Design Thinking in Your Organisation: The Optus Story

Gaetan German, Senior Manager- Service Design,Optus
In this session, hear about Optus’s design thinking journey and how they are looking at creating room for design-driven projects to deliver innovative and intuitive customer experiences.

In this session;
  • Be strategic in creating momentum and raising the profile of the design team
  • Gain insight into how to adapt design thinking techniques to different challenges
  • Discuss the successes and failures of design thinking at Optus

Gaetan German

Senior Manager- Service Design

10:30 am - 11:10 am FLEXIBILITY OF DESIGN THINKING: Understanding the Flexibility of Design Thinking to Improve Industry Engagement

Selena Griffith, Engineering Scientia Experience Manager & Design Researcher,UNSW
Design thinking can be seen as a movement to strive towards and ensure constant can be seen innovation and creativity in your organisation. In this session, gain insight into not just how design thinking is used to improve student experiences in the education sector,but also the flexibility and applicability of design thinking across all industries.

In this session;
  • Learn about how design thinking has been applied to design education experiences
  • Understand how transformative design thinking can assist with innovation and collaboration
  • Gain insight into measurements to determine whether design thinking is generating innovation

Selena Griffith

Engineering Scientia Experience Manager & Design Researcher

11:10 am - 11:40 am MORNING TEA AND NETWORKING

11:40 am - 12:20 pm EMPATHY DESIGN: Inspiring A Design Movement Across your Organisation to Drive Problem-Solving and Change

Tony Wall, Experience Design Manager,Intuit
Design Thinking has gained overwhelming interest in the corporate world as a tool and methodology designing products, services and processes to ensure a more human and customer-centric approach. If harnessed correctly, Design Thinking will generate extremely favourable returns for your company in the form of intuitive and competitive product offerings. In this session, hear from software company, Intuit, and how they have harnessed ‘Design for Delight’ to inspire creativity across their entire organisation.

In this session;
  • Hear about the challenges and successes in evangelising design across your organisation
  • Identify what needs to change in your organisation and how to implement these changes
  • Discuss the importance of creating an environment where creative problem-solving is encouraged

Tony Wall

Experience Design Manager

12:20 pm - 1:00 pm Designing for Consumer Trends and Expectations to Drive Competitive Advantage

Mark Staton, Head of Creative,Kmart
As innovations and new technologies continue to change consumer expectations, customer-centric design is increasingly being seen as a strategy that should be adapted in order to stay relevant in an increasingly competitive world. Hear from retail leader, Kmart, who are researching heavily into consumer trends to continue to design creative and customercentric products.

In this session;
  • Assess how to harness design to continuously differentiate from competition
  • Discuss the top consumer trends to watch in the next year
  • Gain insight into changing consumer expectations and how to design to meet their needs

Mark Staton

Head of Creative

1:00 pm - 2:00 pm LUNCH BREAK

2:00 pm - 2:40 pm Embedding Design in Your Processes and Strategies to Drive Creativity and a Competitive Advantage

Ian Swanson, Design Lead- South Pacific,Coca-Cola George Droumev, Technical Director- South Pacific,Coca-Cola
In a world of evolving and rising consumer expectations, design is key to standing out from your competition and remaining relevant. Once design thinking is applied as a mindset, it becomes a new lens and way of working for your organisation. This may open the door for new opportunities and solutions that you did not know were possible.

In this session;
  • Discuss the creative and technical challenges in ensuring design thinking leads to design doing
  • Assess how to harness design to continuously differentiate from competition
  • Gain insight into changing consumer expectations and how to design to meet their needs

Ian Swanson

Design Lead- South Pacific


George Droumev

Technical Director- South Pacific

2:40 pm - 3:20 pm Embedding Design in Large Organisations to Drive Innovation, Change and Growth

Leandro Gama, Innovation & Strategy: Business, Service and Experience Design,Telstra
Not just a bunch of methods in your toolkit, design thinking can also be seen as a set of values and behaviours that, when truly embedded in organisations, drive strong empathy for your customers, deep understanding of their business requirements and ultimately sustainable innovation, change and growth for your organisation.

In this session;
  • Discuss the challenges large organisations face in adopting design thinking as a philosophy and becoming customer-centred at their hearts.
  • Gain insight into Leandro’s experiences working at Australia’s largest telecommunications organisation
  • Listen to recommendations on how to address such challenges and make the process of embedding design in large organisations smoother

Leandro Gama

Innovation & Strategy: Business, Service and Experience Design

3:20 pm - 3:50 pm AFTERNOON TEA

3:50 pm - 4:30 pm DESIGN THINKING INTO DESIGN DOING: Assessing How To Move From Design Thinking To Design Doing and Drive Creativity and Change

Samantha Ezra, Design and Innovation Lead,Citi
The big question today, is how we move from design thinking to design doing to seek active, tangible opportunities to inspire change across your organisation. In this joint session, hear from the advocates of a design thinking leadership team at Citi, and how they are building a design thinking capability within their organisation.

In this session;
  • Hear Citi’s success stories and lessons learnt from rolling out design thinking organisation-wide
  • Gain insight into both the grass roots and top-down approach used to build design thinking capability
  • Understand how to seek tangible opportunities to apply design thinking in your organisation

Samantha Ezra

Design and Innovation Lead

4:30 pm - 5:10 pm DATA AND DESIGN: Understanding How Data 61 (CSIRO) Applied Design Thinking To Drive Innovative Outcomes

Hilary Cinis, Principal User Experience Designer and Design Group Leader,Data61 CSIRO
In this session, Hilary will present the successes and earnings of applying Design Thinking led collaboration workshops to ensure software development projects have clear agreed goals, a provable value proposition and key stakeholder commitment. This work is applied as professional practice by Data61 User Experience Designers leading cross-functional teams during engagements with clients working on data/digital platforms before going to market. The findings from a total 54 Design Thinking workshops and 5x5 day co-design sprints (from Sept 2016 - Oct 2017) are covered in the talk.

Hilary Cinis

Principal User Experience Designer and Design Group Leader
Data61 CSIRO

5:10 pm - 5:20 pm Conference Closing – Remarks from the Conference Chairperson

5:20 pm - 5:20 pm NETWORKING DRINKS