Embedding Design Thinking Principles At Nab To Drive Customer Centricity And Innovation
Embedding Design Thinking principles at NAB to drive customer centricity and innovation
In this case study, Robert
Lee, Principal Designer, Experiments and Incubation at NAB, shares the steps
his team have taken to embed a design thinking framework throughout the organisation
and how other businesses can learn from NAB’s journey to date – especially when
it comes to designing for disruptive trends and technologies that are set to
shape the industry in the years to come.
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