Embedding Design Thinking principles at NAB to drive customer centricity and innovation

Embedding Design Thinking principles at NAB to drive customer centricity and innovation

In this case study, Robert Lee, Principal Designer, Experiments and Incubation at NAB, shares the steps his team have taken to embed a design thinking framework throughout the organisation and how other businesses can learn from NAB’s journey to date – especially when it comes to designing for disruptive trends and technologies that are set to shape the industry in the years to come.


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