Hypothesis Led Design for Users of the Future

Hypothesis Led Design for Users of the Future
In this presentation from Design Thinking 2017, Hilary Cinis, UX Group Leader and Principal Designer at DATA61 investigates hypothesis led design for users of the future and how to balance UCD with taking an innovation proposal to a market or client. The presentation further looks into:
  • Applying hypothesis led design
  • Leveraging cross functional and cross organisation teams to work with the inherent uncertainty
  • Agile development with software engineers
  • Perspectives on failure

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