Marrying Design Thinking with Business Agility: An inside look at how BT Financial is using Design Thinking to drive innovation and customer centricity

Marrying Design Thinking with Business Agility: An inside look at how BT Financial is using Design Thinking to drive innovation and customer centricity

In this article,  Elizabeth Pek Director, Experience Design at BT Financial Group, shares the core elements BTFG has been using to develop and embed a design thinking framework across their organisation and how they are recruiting, retaining and up-skilling talent to ensure successful outcomes for their customers.


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