\"
27-28 June 2017 | Pullman Sydney Airport, NSW, Australia

Media Center

Presentations

Australia Post Human Centred Approach to Innovation: Leveraging Design Thinking to Achieve a New Business Vision

Australia Post has 2 types of business, its traditional business and new delivery. As its industry faces significant disruption, it is focused on developing new business delivery in line with its new vision. It has embraced design thinking to drive its new vision and goals. 

In this presentation from Design Thinking 2016, Lenaig Musson, Head of Customer Experience Design, Australia Post, looks at the 18 month journey spent in building a design practice, building capability and driving a fundamental change in the way they do business, including:

  • A human Centred Approach to putting the customer at the forefront
  • Co-design to improve product development and create product and services that customers want
  • Testing and integrating: Managing ambiguity with flexibility
  • Evaluating the benefits of demand/supply lead initiatives of design thinking

Nab Labs: Injecting design thinking into the organisation

For most business beginning their journey towards design thinking, it’s a fundamental shift from the way of doing things and involves more than just a two step shift. Developing a plan to embed design thinking and where do you begin? Most start at a product or customer level but how do you roll it out?

In this presentation from Design Thinking 2016, Louise Long, Head of human Centred design, Nab Labs, explores the journey to embracing design thinking, including:

  • Aligning your design thinking approach with key outcomes
  • Discussing a frontline vs. External Hub: Where is design thinking best placed within an organisation
  • Business Partner vs. Business Leader: Identifying who is best placed to lead design thinking

Evaluating the Best Approach to Injecting Design Thinking: Identifying Who is Best Placed to Lead Design Thinking and Where it Should sit within an Organisation

For most business beginning their journey towards design thinking, it’s a fundamental shift from the way of doing things and involves more than just a two step shift.

Developing a plan to embed design thinking and where do you begin? Most start at a product or customer level but how do you roll it out? In this presentation from Design Thinking 2016, Nigel Macquet Head of UXD, News Corp, explores the journey to embracing design thinking, including:
  • Aligning your design thinking approach with key outcomes
  • Discussing a frontline vs. External Hub: Where is design thinking best placed within an organisation
  • Business Partner vs. Business Leader: Identifying who is best placed to lead design thinking

Articles

How a design thinking experiment created Telstra Air

In this article, Telstra’s head of design practice Cecilia Hill, explains how design thinking is changing the business and shares her secrets to successfully driving design thinking principles through a large established organisation.

How DBS Bank is using design thinking principles to create an exceptional customer experience

In this article, Raju Nair, Executive Director, Head of Customer Journey Design at DBS Bank, explores some of the biggest hurdles that stop companies from truly understanding their customers and the strategies they can use to successfully create and implement customer journey mapping in order to create a seamless customer experience.

Whitepapers

Design Thinking and Digital Transformation: Use SAP's proven design thinking approach to drive your digital transformation journey

In today's digital economy, the pace of innovation is unrelenting and creates urgency for companies to transform.

Business Meets Design Whitepaper

The interconnectivity of our world, a web woven together of connected devices, shared ideas and digital services, highlights the richness of opportunity in the future of business. It also shows us that established ways of operating, while having brought us to an exciting time in the age of systems, must be shaken up to address and anticipate the shifting needs of tomorrow. In this white paper, we introduce the Deloitte Digital human-centered design approach – Explore, Experiment, Expedite (E3) – to tackle the need for new business models and digital strategies in a fickle, demanding environment.

Interviews

Interview with Jeremy Walker, Head of Human Centred Design, IAG

In this interview, Jeremy explores the steps IAG has taken to set up their organisation for design thinking and the strategies they are using to build the capability and talent needed to support innovation and creative design.

Interview with Kimberley Reynolds, Former Senior Manager, Customer Experience, Sydney Metro

In this video interview, Kimberley Reynolds, Former Senior Customer Experience Manager at Sydney Metro, explores how to apply design thinking to create a customer centric organisation and the lessons learned from her own experience using design thinking to date.

Video

How IAG is setting up their business for design thinking

In this video interview, Jeremy Walker, Head of Human Centred Design at IAG explores the steps IAG has taken to set up their organisation for design thinking and the strategies they are using to build the capability and talent needed to support innovation and creative design.

Exploring Design Thinking to Drive Innovation and Change

In this interview, Sam Bucolo, Professor of Design Innovation at UTS, explores the opportunities offered by design based thinking and how businesses can adopt it to drive innovation and grow market share.

Exclusive Content

Marrying Design Thinking with Business Agility: An inside look at how BT Financial is using Design Thinking to drive innovation and customer centricity

In this article,  Elizabeth Pek Director, Experience Design at BT Financial Group, shares the core elements BTFG has been using to develop and embed a design thinking framework across their organisation and how they are recruiting, retaining and up-skilling talent to ensure successful outcomes for their customers.

Design Thinking Attendee ROI Tool-Kit

Design Thinking 2017 is your opportunity to gain access to the expertise, contacts and strategies that are influencing and progressing human-centered design. To make the most of your experience and to help provide tangible value to your attendance, use this ROI Toolkit to set goals and clearly define objectives to juxtapose your organization’s investment with the plethora of benefits you’ll receive from attending Design Thinking 2017!

Using Design Thinking to create customer centric organisations

In this video interview, Kimberley Reynolds, Former Senior Customer Experience Manager at Sydney Metro, explores how to apply design thinking to create a customer centric organisation and the lessons learned from her own experience using design thinking to date.