Gaetan GermanSenior Manager- Service Design
9:50 AM EMBEDDING DESIGN THINKING: How to Embed Design Thinking in Your Organisation: The Optus Story
In this session, hear about Optus’s design thinking journey and how they are looking at creating room for design-driven projects to deliver innovative and intuitive customer experiences.
In this session;
- Be strategic in creating momentum and raising the profile of the design team
- Gain insight into how to adapt design thinking techniques to different challenges
- Discuss the successes and failures of design thinking at Optus