26 - 27 June, 2018 | Swissotel, Sydney, NSW

Ian Swanson


Design Lead- South Pacific
Coca-Cola


2:00 PM Embedding Design in Your Processes and Strategies to Drive Creativity and a Competitive Advantage

In a world of evolving and rising consumer expectations, design is key to standing out from your competition and remaining relevant. Once design thinking is applied as a mindset, it becomes a new lens and way of working for your organisation. This may open the door for new opportunities and solutions that you did not know were possible.

In this session;
  • Discuss the creative and technical challenges in ensuring design thinking leads to design doing
  • Assess how to harness design to continuously differentiate from competition
  • Gain insight into changing consumer expectations and how to design to meet their needs


Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda