Ian SwansonDesign Lead- South Pacific
2:00 PM Embedding Design in Your Processes and Strategies to Drive Creativity and a Competitive Advantage
In a world of evolving and rising consumer expectations, design is key to standing out from your competition and remaining relevant. Once design thinking is applied as a mindset, it becomes a new lens and way of working for your organisation. This may open the door for new opportunities and solutions that you did not know were possible.
In this session;
- Discuss the creative and technical challenges in ensuring design thinking leads to design doing
- Assess how to harness design to continuously differentiate from competition
- Gain insight into changing consumer expectations and how to design to meet their needs