26 - 27 June, 2018 | Swissotel, Sydney, NSW

Mark Staton


Head of Creative
Kmart


12:20 PM Designing for Consumer Trends and Expectations to Drive Competitive Advantage

As innovations and new technologies continue to change consumer expectations, customer-centric design is increasingly being seen as a strategy that should be adapted in order to stay relevant in an increasingly competitive world. Hear from retail leader, Kmart, who are researching heavily into consumer trends to continue to design creative and customercentric products.

In this session;
  • Assess how to harness design to continuously differentiate from competition
  • Discuss the top consumer trends to watch in the next year
  • Gain insight into changing consumer expectations and how to design to meet their needs


Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda