Robert LeePrincipal Designer, Experiments and Incubation
2:20 PM BALANCING DESIGN AND DOING: Assessing How to Balance Design and Doing to Maximise Potential for Success
Design Thinking as a problem-solving technique can take time before seeing tangible results. However, it also helps to eliminate risks before a product or solution is rolled out through deep thinking, assessment and prototyping. This session will address the challenges of trying to stay true to business function while designing for the disruptive trends and technologies that will change the industry.
In this session;
- Assess how to ensure your team is impactful but still curious and adaptable
- Gain insight into the importance of experimenting and scaling
- Discuss how much research and design is actually enough