Tony WallExperience Design Manager
11:40 AM EMPATHY DESIGN: Inspiring A Design Movement Across your Organisation to Drive Problem-Solving and Change
Design Thinking has gained overwhelming interest in the corporate world as a tool and methodology designing products, services and processes to ensure a more human and customer-centric approach. If harnessed correctly, Design Thinking will generate extremely favourable returns for your company in the form of intuitive and competitive product offerings. In this session, hear from software company, Intuit, and how they have harnessed ‘Design for Delight’ to inspire creativity across their entire organisation.
In this session;
- Hear about the challenges and successes in evangelising design across your organisation
- Identify what needs to change in your organisation and how to implement these changes
- Discuss the importance of creating an environment where creative problem-solving is encouraged